1955 An Anthology of Cocktails

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A Tsr TH O L O GY of COCKTAILS 1

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together with Selected Olservations h _ A DISTINGUISHED GATHERING ^ %

and diverse Thoughts joi Great Occasions

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BY APPOINTMENT

BOOTH'S

BOOTH'S DISTILLERIES LTD.,

8.1, TURN MILL STREET

L O N D O X - - E. C. 1.

To tlie distingiiisked companygatkeredkerein. and to all wko find dekgkt in tke mellow maturity of BOOTHS GIH tkis kook flectionately dedicated. IS a

AN ANTHOLOGY

or COCKTAILS

together with Selected Ohsevuations h y:

page Tlie Earl of W^estmorlaiid - - - - - S Tlie Ijady jMotint Temple - - - - - / Professor Low - - - - - - - - 9 Tlie Countess of Oxford and Asquitli - - 11 Tlie Earl of Nortliesli - - - " " " Ivor Novello - - - - - - - - 1 Dame Syliil 1lioriidilse - - - - - ALarli HaiiiLourg - - - - - - - 19 Hon. Brian Lewis - - - - " ~ 21 Yvonne Arnaiid - - - - - - C W. A. Scoti - - - - - - - 2-^ Beverley Nicliols - - - - - - - 27 Lady Betty BouiLe - - - " ~ ~ 29 Iranis Dotson - - - - - - - - 51 Tom Walls - - - - - - - - 33 Arcliie Compston - - - - - " " Frances Day - - - - - - - - 37 Basil Dean - - - - - - - - 39 Colin Symoiis

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our ckoice for THE EARL OF WESTMORLAND

LONDON HUCK

1 Glass BOOTH'S GIN L Lump ICE Tlie JUICEofILEMON 1 Split GINGER ALE Use long tumlilei-.

Xkouglit for tke occasion: "BOOTHS GIN HAS NO PEER."

page 4

Mtri

1

LORD WESTMORLAND asserts: • A COCKTAIL WITHOUT BOOTH S IS A COCKTAIL UNDEK A HANDICAP.'

1 piJ/^

page 5

:lioice fc our cnoi lor THE LADY MOUNT TEMPLE

MAYFAIK COCKTAIL

I BOOTH'S GIN I ORANGE JUIGE i APRICOT BRANDY 1 Basil CLOVE SYRUP Slialie well and strain mt" coclitail glass.

Tliougkt for tlie occasion: "INVITATION IS THE SINCEREST FORM OF FLATTERY,ESPECIALLY AN INVITATION TO BOOTH S. "

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•I

LADY MOUNT TEMPLE announces "I WANT GOOD MIXERS AT MY PARTIES.

AND SO I ALWAYS INSIST ON MIXING THEM WITH BOOTH S."

page /

our clioice for PROFESSOR LOWS Guests

GREAT SECRET

§ BOOTH S GIN I Basil ANGOSTURA BITTERS I KINA LILLET Sliake well and strain into cocktail glass. Scjiieeze orange peel on top.

TkoLifflit for tk( OLigl i me occasion: THE GREATNESS OF A DISCOVERY IS MEASURED BY THE EXTENT TO WHICH IT CONTRIBUTES TO HUMAN HAPPINESS."

Pag;.> S

PROFESSOR LOW propounds: "THE QUALITY OF PERFECTION DEFIES ANALYSIS,BUT IT IS SIGNIFICANT THAT IT IS PRESENT IN THOSE COCKTAILS WHICH CONTAIN BOOTH S GIN."

'ur cnoice lor

THE COUNTESS OF OXFORD AND ASQUITH

EMPIRE COCKTAIL

I BOOTH'S GIN I CALVADOS

-i APRICOT BRANDY SliaLe well aiiti strain into cocktail glass.

Tliou^lit for tk LOUgJ e occasion "MATURITY IN MEN ENCOURAGES DISCRETION —IN WOMEN DECEPTION —IN GIN ITS PERFECTION."

I'-ige i()

LADY OXFORD says ; "IT IS POPULAR TO BE LIBERAL WITH BOOTH'S GIN, AND THEN THE PARTY WILL BE TOP OF THE POLL."

otir cnoice lor THE EARL OF NORTHESK

SNOW BALL

BOOTH'S GIN CREME DE VIOLETTE WHITE CREME DE MENTHE I, ANISETTE /j SWEET CREAM Slinise well and strain into cocktail glass.

Tkoii^lit for tin Lougr l me occasion: JUDGEMENT WILL CARRY YOU ROUND THE SHARPEST CORNERS."

page 12

"Ti

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A word frojn lord northesk ■•IBANK ON BOOTH'S at every turn.

page 1,^

our ckoice for IVOR NOVELLO

STAR COCKTAIL

50% BOOTH'S DRY GIN 50% CALVADOS or APPLE brandy 1 Dasli Frenck VERMOUTH 1 Dask Itakan VERMOUTH 'Teaspoonfal GRAPE FRUIT JUICE Skake and strain into cocktail glass.

XlTOiiglit foi tlie occasion: "RAPTURE MAY BE CARELESS, BUT YOU CAN'T ATTAIN IT UNLESS YOU'RE CAREFUL TO ASK FOR BOOTH'S."

IVOR NOVELLO confesses ; "IT TAKES ME A LONG TIME TO COMPOSE A SCORE, BUT IT ONLY TAKES BOOTH S TWO MINUTES TO COMPOSE A QUARREL."

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our clioice for DAME SYBIL THORNDIKE'S Guests

TRILKY

^ I BOOTH'S GIN 2 Daslies ORANGt BITTERS

I Italian VERMOUTH Sliake well and strain into

\ eoektail glass.

Tkougkt for tke occasion "THE ACTING OF WOMEN PROMPTS THE ACTIONS OF MEN."

16

Curtain ca11 for SYBIL THORNDIKE "A COCKTAIL IN WHICH BOOTH'S PLAYS A LEADING PART RECEIVES AN

ENTHUSIASTIC RECEPTION FROM THE MOST CAPTIOUS CRITICS."

page- 17

k 'ur ciioice lor HAMBOURG

SEVENTH HEAVEN

i BOOTH'S GIN i MARASCHINO 1 Tatlespoonfiil GRAPE FRUIT JUICE Stir well and place a sprig of green mint on top.

Tliou^lit for tli( Lougn l e occasion " WHETHER YOU ARE SUFFERING FROM THE CROTCHETS OR THE QUAVERS BOOTH'S WILL TUNE YOU UP."

page IS

Recital by MARK HAMBOURG

"WHATEVER THE HALLMARK OF GENIUS MAY BE, BOOTH'S IS THE HALLMARK OF GIN. "

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paec J 9

our ckoice for HON BRIAN LEWIS

SKl.K STARTKR

I BOOTH'S GIN 1 APRICOT BRANDY f KINA LILLET 2 Daslies ABSINTHE Slialve well anti strain into cocktail glass.

TliOiiJit for tL Iio ign l lie occasion: "CHANGE YOUR GEARS, BUT NOT YOUR GIN. BOOTH'S WILL CARRY YOU UP ANY HILL."

20

Race-track reflection liy HON. BRIAN LEWIS

A PARTY WITHOUT BOOTH'S IS LIKE A CAR WITHOUT WHEELS."

p.ige 21

CUSTOM)

llOl 'ur cnoice lor

YVONNE ARNAUD

PARISIAN COCKTAIL

i BOOTH'S GIN ^ Freiicli VERMOUTH CRfeME DE CASSIS Slialie well and strain into

^ eocLtail glass.

Tkouglit for tke occasion: "CANARIES SOMETIMES SINC, BUT BOOTH S NEVER GETS THE BIRD.'

page 2'j

A. k.

Your call, jM.ISS ARNAUD

A COCKTAIL WITH BOOTH'S ? — AH YES! WITHOUT BOOTH S ? . . . ARNAUD. "

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koice f< o 'ur c

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C. W. A. SCOTT

AVIATION COCK JAIl,

1 BOOTH'S GIN LEMON JUICE

2 Daslies MARASCHINO Sliake well and strain into cocktail glass.

Tkouglit for tke occasion: "HOWEVER HIGH YOU MAY FLY, YOU CANNOT AIM HIGHER THAN BOOTH'S."

page 24

C. W. A. SCOTT talks to Loiidoji:

IF YOU ARE A FLY-BY-NIGHT. TAKE OFF WITH BOOTH S."

G

our clioice for BEVERLEY NICHOLS

SATAN S W'llISKEKS

2 parts eacli of: BOOTH'S GIN Italian VERMOUTH Frencli VERMOUTH

n I

ll ORANGE JUICE [[ 1 Part of GRAND MARNIER A Dasli of ORANGE BITTERS Sliake well and strain into cocktail glass.

Tkouglit for tlie occasion "A GIN BY ANY OTHER NAME MIGHT SMELL AS SWEET ? BUT OH! THE MORNING AFTER !"

P'lgc 26

BEVERLEY NICHOLS deJai-es : "BOOTH'S NEVER LEADS YOU UP THE GARDEN PATH." „

O

I'-IS'

£ 'ur cnoice lor LADY BETTY BOURKE

maii)i;n's hll'sh

1 Glass BOOTH'S GIN |i 4 Daskes GRENADINE 4 Daskes ORANGE CURACAO 1 DasE LEMON JUICE Skake well and strain into cocktail Vji glass.

Tkougkt for tk "BE GOOD. SWEET MAID, AND LET WHO WILL BE CLEVER."

e occasion

pag. c 2S

S»ys LADY BETTY BOURKE to Iier Ineiids : "ANYONE WHO IS A GOOD MIXER KNOWS THE VALUE OF BOOTH'S GIN IN A COCKTAIL."

page 29

'ur cnoice

or

FRANK DOBSON

CORPSE REVIVER

J wine glass BOOTH'S GIN ri wine glass COINTREAU 1 Wine glass KINA LILLET l Wine glass LEMON JUICE L Basil ABSINTHE and Sliake well strain into cktail glas!

TliGuglit for tke occasion: "A CIN OF BEAUTY IS A JOY FOR EVER."

|>agc ,V0

A cameo ty FRANK DOBSON

■BOOTH'S HAS THE MAGIC OF PYGMALION. IT MAKES EVEN SOME STATUES COME TO LIFE."

page 31

our cLoice for TOM WALLS

SMll.ER COCKTAIL

I BOOTH'S GIN i Frencli VERMOUTH I Italian VERMOUTH 1 Dasli ORANGE JUICE 1 DasL ANGOSTURA BITTERS Sliakc well and strain into corlitail glass.

Tliouglit fortke occasion: "LAUGH AND THE WORLD LAUGHS WITH YOU--DRINK AND IT DOES THE SAME."

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TOM WALLS :

"WOULD THAT THE PEDIGREE OF A

HORSE WERE AS RELIABLE A GUIDE AS THE NAME OF BOOTHS ON A BOTTLE OF GIN,"

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our clioice for ARCHIE COMPSTON

DAMN-THE-WKATHKR

^ BOOTH S GIN

Italian VERMOUTH 1 ORANGE JUICE 3 Dashes CURACAO i Sliake well anti strain into cocktail glass.

Tliouglit for tke occasion: n MAY OUR VIRTUES BE REMEMBERED AND OUR SLICES BE FORGOTTEN.

Rage 54

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ARCHIE COMPSTON approaclies '•I HAVE NO USE FOR A CLUB WITHOUT BOOTH'S." (3>j- cl^

'ur cnoice

FRANCES DAY

SENSATION

I BOOTH'S GIN i LEMON JUICE

3 Daslics MARASCHINO 3 Sprigs FRESH MINT Sliake well nnJ strain into cocktail glass.

for tlj nonglit l ne occasion nn IF BOOTH S IS PLAYING A LEADING PART, THE SHOW IS SURE TO BE A SUCCESS."

FRANCES DAY in person: •• BOOTH'S GIN BRINGS OUT THE BEST IN ANY COMPANY."

page 5/

o 'ur cnoice BASIL DEAN

LKAV^i; IT TO MK

I Glass BOOTH S GIN I Dasli MARASCHINO

1 Teaspoonfiil LEMON JUICE .1 Teaspoonful RASPBERRY SYRUP

Sliake well cocktail glass.

and strain into

Tkoufflit for tin LOugJa l me occasion: 'THERE'S NO MISTAKING THE SHADOW FOR THE SUBSTANCE WHEN IT COMES TO BOOTH'S GIN."

page 38

Interviewed m camera: Film Producer BASIL DEAN reveals "STAR BOOTH S GIN IN YOUR COCKTAILS AND YOU LL ALWAYS PRODUCE A SUCCESS. "

page

'ur ckoice for

COLIN SYMONS

LOUDSPEAKER

t BOOTH'S GIN |- BRANDY -k COINTREAU i LEMON JUICE Sliake well and strain into cocktail glass.

Tliou^lit for tli( LOugJT l he occasion:

"ONE GOOD SPEECH DESERVES ANOTHER.'

page 40

Pray silence for COLIN SYMONS (Toastn,aster) :

"EVERY COCKTAIL CONTAINING BOOTHS GIN IS A SPEECH IN ITS FAVOUR."

p.ivjr 4I

earn now of tliese elect and prodigal places wkerein Bootk s...tke one matured Gin...transforms eack occasion into festivity and spreads its kenekcent spell o er all wko kave kearts to feel...and keads to discriminate.

page 42

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WiSTMINSTER B

Qri^frw

1. .L'APERITIF

12 ..HYDE PARK

2.. .BERKELEY

13 ..LANSDOWNE

3. . CAFE DE PARIS

14 ..LUIGTS

4. .CAFE ROYAL

15 . . MAYFAIR

5. .CARLTON

16. ..PARK LANE

6.. .CASING

17 ..PICCADILLY

.CLARIDGE'S

IS ..PRUNIERS

/ .

n COQ D'OR

19 ..QUAGLINO'S

S.

9. .DORCHESTER

20 . . RITZ

10 n GROSVENOR house 21 ..SAN MARCO

n HUNGARIA

11

22. ..SAVOY

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Henri of

L'APERITIF pre<)entd

HENRI'SSPECIAL

I BOOTH'S GIN 1 APR! APRICOT

Brand\

1 Dash CAMPARI

Bitter

Squeeze of Lemon

Eddie of the LONDON CASINO prcMiiLj CASllSO CORO^^ATIO^J COCKTAIL I BOOTH'S ORANGE GIN i OAWS(Ex Drv) Passion Juice I Calvados Prunelle

Shake well, add dash of Grenadine in glass after cocktail is served.

page 4,S

Frank of CLARIDGE predenU CLARIDGE HOTEL COCKTAIL J BOOTH'S GIN J Lemon Juice i KUMMEL PRICOTA

I'ago 4(-,

Billy of HYDE PARK predenlj HYDE PARK SPECIAL

BOOTH'S GIN

J DUBONNET

French & Italian

VERMOUTH

Dash Angostura

Bitters Shake well and strain

page

Carlo of the LANSDOWNE prcjenU LANSDOWNE CORONATION COCKTAIL 25% BOOTH'S High and Dry GIN KIRSCH' Fresh Grapefruit Juice 25% Blue Cura9ao

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l«igc 48

W'^ally of PRUNIER'S prcjenU PRUNIER SPECIAL J BOOTH'S GIN 4- Bacardi RUM ^ French

VERMOUTH

Cointreau

Fred of QUAGLINO'S prciSenU QUAGLl^O SPECIAL

BOOTH'S GIN

^ French

VERMOUTH

Dash Italian Dash Grand Marnier Squeeze on top.

the

|>age 50

• • • and so our cavalcade of talent, wit and Leauty passes on. W^e kope you kave enjoyed its company. ^May tke spirit wkicli inspired tkis took kring you ever greater pleasure m its mellow and matured excel lence.

tlie pi lay you can it IS a significant

len at

these Theati'( es

AMBASSADORS W^est St., SliatleslJiiry Av., M^.C.2 Temple Bar 1171 DALY'S Leicester S<|iiare, \V^.C.2 GcrnirJ 2157 DRURY LANE Dniry Lane,\V^.C.2 Temple Bar 7171 DUCHESS Catlieriiie Street, Aklwycll, W.C.2 Temple Bar 8243& 8244 DUKE OF YORK'S St. Martin s Lane,\V^.C.2 Temple Bar 3122 GAIETY Strand, \V^.C.2 Temple Bar 6991 GARRICK Cliariiig Cross RJ., W.C.2 Temple Bar 4601 GLOBE Sliaftesbiiry Avenue,W^.l Gerrard 1592 & 1593 GOLDERS GREEN HIPPODROME, N.w.ii SpceJwelL 6111

HAYMARKET Haymarket, S,AV^,1 JT'hllehall 9832 HIPPODROME Crankoiirn St., \V^.C.2 Gerrard 3272 HIS MAJESTY'S Hayniarket, S.W^.l IT'hilehalL 6606 KINGSWAY Great Queen St,, 'W".C,2. Ilolhoni 40.32 LITTLE Jokn St., Adelplii, W^.C.2 Temple Bar 6501 LYRIC Slialtesliiiry Avenue,^N'^.l Gerrard 3686 & 3687 NEW St. Martin s Lane, W^.C.2 Temple Bar 3878 PALACE Skalteskury Avenue, VV^.l Gerrard 6834 LYCEUM Strand, W^.C.2 Temple Bar 3612

: of Bootk :

.1 always oe sure

fact that serve it exclusively , ..

PALLADIUM Neai- Oxtortl Circus Stn. Gcrrarc) 7575 PICCADILLY Plccaclllly, W.L GcrrarT) 4506 PLAYHOUSE dialing Cross,\Y.C.2 IWhitehnll 777A PRINCES Sliattesl) ry Av.,W.C.2 Temple Bar 6596 QUEENS Sliafteslniry Avenue, W.l Gcrrard 4517 & 4518 royalty Solio, -1 Gcrrarc) 7551 ST. MARTIN'S West St., Sliafteslniry Av., W.C.2 Temple Bar 1443 & 1444 SAVILLE Sliafteslniry Av.,W.C.2 Temple Bar 401] SAVOY Strand, W.C.2 Temple Bar 8888

SHAFTESBURY Sliafteslniry Avenue,W.l Gerrard 6666 STRAND Aldwycli, \S^.C.2 Temple Bar 2660 & 4145

TIVOLI Strand, W.C.2 Temple Bar 5625

VICTORIA PALACE Facing Victoria Station, Victoria Street, S.W..L Victoria 1317 WESTMINSTER Palace St., Nr.Victoria Stn. S.W.I Vicloria 0283 WHITEHALL Trafalgar Square, S.W.f JVhitchall 6692 WINDMILL Piccadilly Circus, V^.l Gerrar<) 7413 WYNDHAM'S dialing Cross Rd.,W.C.2 Temple Bar 3028 & 3029

FURTHER ENTICEMENTS

BLUE TRAIN i BOOTH S GIN i GOINTREAU I Lemon Juice 1 Dask of Blue Vegetahle Extract Sliake well and strain into cocktail glass.

DRY MARTINI I BOOTH'S GIN I Frencli VERMOUTH 1 clasli ORANGE BITTERS Sliake well and strain into cocktail glass.

BRONX I BOOTH'S GIN CLOVER CLUB -I BOOTH'S GIN i Italian VERMOUTH i GRENADINE Tlie Volute of 1 Egg Tlie juice of J Lemon or of 1 Lime Sliake well and strain into medium sme glass. ^ Frencli VERMOUTH Tlie Juice of ^ Orange. Sliake well and strain into cocktail glass.

WHITK LADY I BOOTH'S GIN J COINTREAU I Lemon Jnice Skake well and strain into cocktail glass.

SILVER 1 BOOTH'S GIN "2 Freiicli VERMOUTH 2 Daslies ORANGE BITTERS 2 Daskes MARASCHINO Sliake well and strain into cocktail glass.

H wid a PRIZE-WINNING FLAVOUR

DAILY MAIL COMPETITIONS FIRST PRIZES

GOLDEN EA GLE iy F. J. Hartley

SMILING DUCHESS by G. JS/Lacblc '} BOOTH'S GIN i APRICOT Brandy i LILLET i CREME de NOYAU Stir in mixing glass. Ice well. Place red clierry in Lottom of glass.

(Highball Competition) §gill BOOTH'S GIN i gill APRICOT Brandy i gill LILLET jMix one slice of fresli orange and dasli ot Orange Bitters. Fill witir Gaynier s Cyder.

BRITISH EMPIRE COCKTAIL COMPETITIONS FIRST PRIZES

ROYAL ROMANCE by J. Perosino 1 BOOTH'S GIN I GRAND MARNIER J Dry Passion Fruit Dasli Grenadine Sliake.

CLIITONIAN by Bert Null

BOOTH'S GIN GRAND MARNIER % Caloric PUNCH Orange Juice

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RED LION by A. A. Tailing

BOOTH'S GIN i Fresk Orange Juice GRAND MARNIER i Fresk Lemon Juice Rim of glass to lie frosted in sugar. Skai.e and jioiir in carefully. ^ rtant and aiitkentic COCKTAIL CONTEST in \kis country kas,witkbut two exceptions, keen won witkBootk s. Every import; *.E: L.

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