1871 The Gentleman's Table Guide by E Ricket and C Thomas

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Burton-on-Trent,

February, 1855. We beg respectfully to call your attention to the annexed fac-simile of a Label we have adopted as the distinguishing mark of the identity of our Pale Ale. The very general imitation of ouT old Label for all sorts of Pale Ale has rather assisted than prevented deception. We trust the one we have now adopted—the figure of which belongs to us as our Trade Mark—will bd a means of securing us and the public against the fraud that has been so long and so generally complained of. We are, Sir, Your most obedient Servants, BASS & CO.