1872 The Gentleman's Table Guide (2nd edition)

TRADE

MARK

LaGrAwuEMarquk:; ^ Cognac,

VICTOR JOUANNET&CO., ooo-isrAO. THE LARGEST HOLDERS OF THE FINE VINTAGE 1865. Extract.—"There are occasionally some changes introduced into the manner of conducting a business which constitute at the same time a social revolution and public benefit. Such was the plan adojhed by the great Burton brewers of attaching their trade mark to every bottle of oale ale, thus giving to the public,for the first time, a guarantee of its purity; and at last this grand reform has been extended to a trade where it is even more needed—the brandy trade. What need for us to dwell ou the life-giving properties of eau de vie—truly' the water of life'—if pure, and what need either to point out the difficulties that had to be encountered in purchasing it ? Thanks, however, to Messrs. Jouannet and Co., the proprietors of'La Grande Marque'Cognac, and the largest holders of the famous vintage of 1865, these difficulties are practically at an end. 'The Grande Marque' Cognac,'long known for its age and purity, is now obtainable in bottles of various sizes and prices, so that even the smallest pur chasercan be sure of obtaining the very remedy he desires."— Ihe Court C'-cuhr, 27th Januarj', 1872.