1911 Beverages de luxe

R ye

BY A. M. HANAUER Of Hamburger Distillery Co.


Pittsburg, Pa.

Rye whisky and wry faces do not go togetlier. Sit down at home, at the chib or cafe, and when the choice, miid, mellow, and matured rye whisky is served, you see before yon the finest drink man is capable of distilling from grain. Yon smile in con- templation, and comprehend how the expression

arose, "Give me a smile," meaning a drink, around which clnsters only smile, langhter and joyonsness, the good story brimfnl of wit and lmmor and langhter. One can miderstand why the salvation lassies get their best pickings from the lovers of rye. One recalls Bobby Bnrns and his sweet songs of the rye fields, tanght us in childhood's happy hours. Was it not Bis- marck, the greatest statesman of the nineteenth centnry, and himself the proprietor of a distillery, who remarked, "Béer is for women, wine for m en, and rye for heroes." In our country, with its rush and bustle and perpendicular drinking, one finds that some men do not understand the fine art of eating and drinking and living. You sometimes see such a man rush up to the bar, order a fine old rye, gulp it down, take some water, and rush ont again. That is like turning somersaults in church — it is a sacrilège. Oh, no, my friend; that is not the way to do. Pon't start a conflagration in your stomach and then start the fire department after it. Perpen- dictular drinking leads to oblique vision. The right way is to greet King Rye with ceremony, révér- ence and affection, which his âge, his strength, his spirit, his purity and his birth demand. Treat him right and lie will see that you are treated right; abuse him and he will see that you suffer. He permits yon to look into nature' s mirror. The law of compensation holds fast — "whatever you do to him you do to yourself." Sit down, my friend, and ask for a choice real old rye, a nectar fit for the gods. Pour it slowly; feast your eyes on its golden hues. Is it the golden fleece for which the argonauts of old strived? Inhale its exquisite aroma; enjoy its superb bou- quet; it brings to the mind's eye the smiling rye fields, the rye waving joyously in the sun, and the troop of happy children passing through. Look again, and the liquid amber, coupled with the word Monongahela, brings remembrances of George

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