1912 Hoffman House Bartender's Guide by Charley Mahoney

will be able to hold the latter, and when good times come, don't try to increase your revenue by handling a cheaper grade of goods—keep everything up to the standard, even though the profits are less, for by that means you will establish a reputation that will stand you in good stead. If your cafe is in a business district your expenses will be larger and your working hours will be shorter, and your ability to do a large amount of business within a short time will be tested to its capacity. You will have to figure on losing all holi days and Sundays—providing you are in a city where you are permitted to remain open on Sunday—and you will also lose half a day on Saturday in the summer months. You are further handicapped by having to pay full wages in nine cases out of ten, your rent is not decreased, and your running ex penses will not be materially lessened, except in the item of lights, which is not a considerable one. All of these conditions will have to be met and OVerCOme. If you have an establishment where you open early and keep open late the problem is naturally much easier, for even with two shifts of help the oppor tunities for profit are increased, and a bad day may be more than overcome by a busy evening. And another and most important thing: Don't think because you are doing a good business that you will be able to let up a little, for the better the busi - 40