1912 Hoffman House Bartender's Guide by Charley Mahoney

to be without one. He will save money in the long run by paying a little more for his case in the be ginning. If the cigar trade increases to such proportions that it requires one man to give his entire time and attention to it get a good man who knows his busi ness and the stock you expect him to handle. A good cigar salesman will do three times the business of a poor one, and he can build up a trade that will be valuable. Don't get it into your head that any man who can talk the English language can sell cigars, for it is easier to make a good bartender than it is to develop a seller of cigars who knows his business. It is to be assumed that is open to argument, but that makes no difference, as a few experiments will soon prove who is right.

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