1934 What Shall We Drink by Magnus Bredenbek

Red Wines indeed,like prophets in our own country—appreciated more abroad than at home...vmless they bear a foreign title and some romantic Chateau name. They need better press agents! Yes,the French are as subtle as their wines, past masters in the art that A1 Smith calls "baloney"—and I say this without discrediting their talents in trading. They're as canny as the Prohibition-day Scotch, who bought oodles of American bootleg and whose agents sold it as "just off the ship" to guileless American drinkers, without its ever having touched Scottish soil. I have emphasized this situation purposely so that I might close this chapter with a warning that one must be much more careful in the buying of red wines than in pur chasing white wines, although in buying any liquors of any type care should always be one's watchword.