1913 Bartenders' Manual (Bartenders Association of America)

BARTENDERS' MANUAL a few moments to drain and then polish them with a linen glass towel. Nothing will help your place and reputation for "class" more than a handsome bar and shining glassware. BUYING SUPPLIES AND FIXTURES. The question of buying stock is always an im portant one. A thorough business man will buy from the man who can supply you with the goods you want at the lowest possible price, for you are in business to make money, and one of the best ways to begin is to buy right. Buying cheaply is not always buying right, unless you get the right quality. You may have friends in the wholesale business, but they may not be able to supply you with the brand of goods your trade calls for. Bear in mind that even though friendship is worth some thing, your customer has to be taken into considera tion. He knows what he wants, and if he cannot get it from you he will probably go somewhere else. Go to a first-class place, buy standard goods and pay the lowest market price. Pay cash when yovi can, and take full advantage of any discount you may be able to get, for it will make a big item saved at the end of twelve months. Whatever happens, don't fail to keep up the stand ard of your stock and fixtures, unless you want your business to run down and out. Customers will not come if you have poor stock or unattractive fixtures. Right here it is well for you to remember that many saloon keepers lose business by having un attractive fixtures. His place may contain the very finest bar goods he can buy, but the probable patron would never guess it. The combination of High Class Fixtures and high quality liciuors cannot be beaten. Remember that you are offering good cheer to the nublic; the sur roundings cannot he too attractive. The public"e.x- pects and is entitled to the Best Bar Fixtures you can buy. That's why yon should buy standard goods from a standard firm. The discriminat ing public of today has been educated up to High Standard Fixtures. How many men have you seen look in a saloon door, hesitate and walk on, only to enter another saloon in the same block? Thousands, of course, and you know the reason why. The man who looked before he entered saw a Cheap Looking Bar and immediately deducted that the goods for sale were cheap. Do you blame him? The pine topped counter and glazed back bar are relics of the dim and musty past. To the attic for JO