1934 The bon Vivant's Companion (7th printing 1934) by Jerry Thomas

FANCY DRINKS

got its Start in this way: There was a country buyer down from New England somewhere, and a party of dry goods men were trying to make it pleasant for him. So they took him into a swell barroom down town,and were going to open sour wine. Same old story, you know; get him full as a balloon and then work him for a big order. It turned out that this countryman was not such a flat as they thought him. Though he had been swigging barrels of hard cider and smuggled Canada whiskey for the last twenty years, he pleaded the temperance business on them; said he never drank,and he guessed he'd just take a glass of water if they'd get him one,as he was kinder thirsty walkin'round so much. Well, that was a set back for the boys. They knew he had lots of money to spend,and he was one of those unapproach able ducks that have got to be warmed up before you can do anything with them. "'Oh,take something,'they said;' take some milk.' "' Well,I guess a glass of milk would go sorter good,' said he. "Some one suggested kumyss and told him what it was. As they did not have any kumyss in the place they gave him some milk and seltzer. That's about the same thing. One of the boys gave the bartender a wink and he put a dash of whiskey in it. The old man did not get on to it all.Hethought it was the seltzer that flavored it. The next round the seltzer was left out altogether and more whiskey put in. They kept on giving it to him until he got pretty well set up.It's a very insidious and seductive drink. Pretty soon the countryman got funny and tipped his glass over on the table. As it spread around he said: "'Gosh,it looks like white plush, don't it?' "' So it does,' said the boys.'Give the gentleman an other yard of white plush, here;'and the name has stuck to it ever since."

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