1914 Beverages de luxe

tlie biK reserve behind, wiiich has cost tlie sjieculator or liolder in its turn so much, if not in downrijrht hard casii, in loss of interest on his money. AH this lias been greatly to the advan- tage of the article distributed. It may safely be said, that no such matured fine spirit as the Scotch Whisky sold under the best known brands, can be obtained for the money in any other description of spirituous liquors. On tlie continent of Eui'o]ie, there is virtually no old beverage spirits of native make sold. As liqueurs, and in the shape of a liqueur cognac, old spirits are distributed in minute quantities, but in every part of the world one can find fine old Scotch Whisky at a moderate iirice ready to one's hand, a matured wholesome s])irit. No country has as yet been able to manufacture Malt Whisky of the style and quality which the best Highland Whiskies furnish for the shippers blends. The chemistry of the Highland stream and sky and of the peat cut from the mountain side, seem in Scotland to have worked together to produce an article which has nowhere else been rivalled. Bring the same malt, the same peat, to the South, and use the water there, and you fail to catch the subtle essences and vapours, which constitute the charm of a fine Blend of Scotch, and there has been put together by the clever blenders in Scotland a spirit, which stands well ahead in that race for popularity in which all articles have to comjiete, which claim world-wide acceptance. Scotch \\'hisky certainly has run and won up to now, and we do not discern, anywhere, a competitor which is even a good second, if quantity only is taken into account. We are obliged to accord to the Scotch article the leading place, which is bespoken by its volume of manufacture, the re spective distillations for 1912-1;! being: Scotland 24, and Ire- land under 10 million, proof gallons. But as to initial price from the distillery and value on the market, Dublin Whisky still holds the highest place. The leading distillery there gets .5' — jier gallon 25 o. p. for its whisky, which tops the record of the price got by any Scotch Malt Distillery of late years. Scotland has no great distilleries which export their whiskies in bottle, as do some of the Dublin makers. Such firms as John Jameson & Sons, and Sir John Power & Son, make, mature and bottle their inire Pot-Still Whiskies and ship them under the aegis of their own labels to all parts of the world. Irish Whisky therefore stands distinctively out in this; that you can have the guarantee of the actual maker to his article. This may be illustrated by the fact, that the annual capacity of the leading Irish Pot-Still Distiller is

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